Sirius Partners with Sat TV Veterans
On Thursday, Sirius took the wraps off its partnerships with EchoStar and RadioShack, a three-way alliance that allows the national retailer to offer DISH Network and the satellite radio service through a one-stop shopping proposition for consumers.
The EchoStar/RadioShack deal will put Sirius in more than 20,000 retail stores by the end of 2004, up from more than 6,000 stores selling the Sirius product today, the company said. EchoStar CEO Charlie Ergen added that the deal will put the satellite radio service in front of thousands of independent retailers who sell DISH Network, giving Sirius an especially important boost in rural areas served by some of those dealers.
Sirius CEO Joe Clayton said the sales arrangement with the two companies will be in place by mid-year.
He added, "Now, millions of RadioShack and DISH Network customers will be able to experience for themselves the pleasures of Sirius Satellite Radio's 100 percent commercial-free music, and to see how this programming can add a valuable dimension to their overall entertainment. We are confident that once they hear Sirius, they will be eager to have our service."
Because of the new relationships, Sirius raised its year-end 2004 subscriber guidance from a previous estimate of 860,000 to 1 million. The company also said it expects full year 2004 revenue to exceed $70 million, up from a prior estimate of more than $60 million. Sirius said it expects to reach the cash-flow breakeven point of 2 million subscribers by the end of 2005.
Also as part of the deal, EchoStar will make Sirius music programming available to a majority of its 9 million DISH Network customers. The programming will be available to customers with the America's Top 120 package or higher-level packages. Also, the Muzak audio channels on DISH Network will remain in place.
Courtesy of SkyReport.com 2-13-04
On Thursday, Sirius took the wraps off its partnerships with EchoStar and RadioShack, a three-way alliance that allows the national retailer to offer DISH Network and the satellite radio service through a one-stop shopping proposition for consumers.
The EchoStar/RadioShack deal will put Sirius in more than 20,000 retail stores by the end of 2004, up from more than 6,000 stores selling the Sirius product today, the company said. EchoStar CEO Charlie Ergen added that the deal will put the satellite radio service in front of thousands of independent retailers who sell DISH Network, giving Sirius an especially important boost in rural areas served by some of those dealers.
Sirius CEO Joe Clayton said the sales arrangement with the two companies will be in place by mid-year.
He added, "Now, millions of RadioShack and DISH Network customers will be able to experience for themselves the pleasures of Sirius Satellite Radio's 100 percent commercial-free music, and to see how this programming can add a valuable dimension to their overall entertainment. We are confident that once they hear Sirius, they will be eager to have our service."
Because of the new relationships, Sirius raised its year-end 2004 subscriber guidance from a previous estimate of 860,000 to 1 million. The company also said it expects full year 2004 revenue to exceed $70 million, up from a prior estimate of more than $60 million. Sirius said it expects to reach the cash-flow breakeven point of 2 million subscribers by the end of 2005.
Also as part of the deal, EchoStar will make Sirius music programming available to a majority of its 9 million DISH Network customers. The programming will be available to customers with the America's Top 120 package or higher-level packages. Also, the Muzak audio channels on DISH Network will remain in place.
Courtesy of SkyReport.com 2-13-04
