I've never heard of it and I just bought a 13. It's obviously a dealer added item and not a factory option. Dealers have always made a killing on paint protection, Scotch Guard, and under coatings. Never worth it in my opinion.
Well when I bought my 2011, it came with something called "Auto Armor". What I was told was that it was like a teflon coating so things would not stick. I have to agree with them. Bugs and road tar come off without much need for solvents.
I think it cost around $500 and normally I would run from a price like that. They gave me a certificate that if I traded the vehicle back in within 5 years, they would deduct $500 after we agreed on the price. So from that point of view I guess it's free?
I don't know if I would do it again or not. It is kind of neat to be able to see the stuff just wipe off but it still is a lot of money.
Someone on the board told me that they could do the same thing with a product from the auto parts store for $30 but I was committed by then.
Oh yes, I haven't waxed it yet and it really doesn't look like it needs it.